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7 Free Marketing Strategies

A good marketing strategy minimizes the use of resources to achieve maximum benefits. For a small business with a tight budget, there are different approaches to communicate with potential customers and achieve maximum results at low cost. Whether it is targeting the general audience or a specific one, the choice of strategy will be influenced by the availability of funds – which is sometimes limited. Therefore, having the option of free strategies is an advantage that can help boost your business while keeping your cost at a minimal level. Here are 7 free marketing strategies that can help grow your business.

Strategy #1: Join a Free Networking Forum

When you join a networking forum, your focus will be to form new relationships or strengthen existing ones. This will provide great opportunities to connect with people in your field, where you can share ideas, and discuss subjects of interest. Use this forum to share information about your business, and convert your contacts into potential customers. Through these forums you can also increase your knowledge, which in turn will help transform your business, leading to better quality products or services, and increased sales. Networking forums are free, only requiring your time and effort.

Strategy #2: Email Marketing

Take advantage of networking opportunities to obtain contact information from your potential customers. With their permission, take the time to send out useful information. This can include things such as notifications on new products, events, and newsletters to keep them updated about your developments. However, do this periodically (i.e. don’t spam your email subscribers) to avoid being intrusive. Meanwhile continue to grow your email list to expand your customer base.

Strategy #3: Begin blogging

Blogging is an effective way of reaching out to your target audience, and building lasting relationships with them. By interacting with like-minded people on your blog, you build a community which is a resource for potential customers. Over time, you can share information about your business and encourage them to buy your products or services. This is a long-term strategy that requires dedication and consistency to see results. Guest blogging is also an option that gives you access to another blog’s audience. When you contribute quality blogs you attract the attention of their audience, you may be asked to contribute more. Eventually you will build trust with them and benefit from referral traffic.

Strategy #4: Be active on Social media networks

Use networks such as Facebook, Twitter, or professional networking sites to promote your business. This is a very effective method of marketing because it provides access to a large and diversified potential market, where you can attract attention, or traffic to your website. Create promotional content and post them on your social networks, and encourage people to share with their contacts. Engage your readers by responding to their feedback which will result in building relationships with your customers. Focus on the network where your customers are most active for maximum effect.

Strategy #5: Word-of-mouth marketing

Word of mouth marketing is personal communication to a potential customer about your service or product. It can either be oral, or a written referral by a pleased customer. As the business owner, begin to see every person you meet as a potential customer and during conversation, use the opportunity to tell people about your business. Ensure that you provide good quality products or services, because a happy customer will always tell others about your business.

Strategy #6: Get links to other websites

Take advantage of the relationship you have built with service providers and ask them to link you to their website. This way they become a source for potential customers at no cost at all. The more visible you are on other websites. the higher the chances that they will contact you.

Strategy #7: Provide useful information to your customers

One good way of retaining existing customers is providing useful tips that will help them maximize the benefits of the products or services you are selling. For instance, a company selling hair products can provide tips on choosing the best products for different hair types. Your customers will be grateful for the useful information and it will keep them coming back.

In conclusion, marketing need not be costly. With good time investment you can take advantage of the 7 free marketing strategies listed here to boost your business. These strategies involve connecting with people, sharing information, and (over time) convincing them buy your products or services with no direct cost incurred. They do not guarantee instant results, but with your effort, dedication and patience you will reap the benefits in the long run.

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5 Steps For A Successful Content Marketing Strategy

Content marketing is widely recognized as an effective tool that helps to drive the success of business. This comes as a result of the numerous benefits obtained which include: increased domain influence, higher search engine rankings, and generation of traffic which increases sales potential. In addition, the cost effectiveness of content marketing qualifies it for increased budget allocation, as great results are obtained with minimum costs.

To be effective the content must be relevant and useful to the reader. This requires proper planning and implementation on the part of the company. Below is an outline of 5 steps for successful content marketing strategy.

Step #1: Comprehensive Research

To properly assert influence on your customers, you should cover topics that address their needs, and provide answers to their questions. Focusing on your customers’ needs builds in them an invaluable trust in you or your company.

Review what your competition and experts have said regarding the topic. Then identify the gaps and contribute information that will fill in those gaps to make it useful and unique.

Step #2: An Attractive Headline

Grab the attention of customers with a great headline that will convince them to read more of your copy, and thus translate readers into customers. Consider the four U’s approach to test the ability of your headline to attract readers. Your headline must be useful, provoke a sense of urgency, be unique, and ultra-specific.

Readers will read more when they know: (a) how they will benefit or , (b) when their curiosity has been piqued. It is more advantageous to have a headline that is SEO friendly, by having fewer than 70 characters in your headline.

Step #3: Call To Action (CTA)

Practical calls to action are effective in convincing your readers to take the next step in your campaign. They include: free product trials, price discounts, entertaining videos, free consultations, and webinars. They communicate to your customers a sense of value and eliminate any doubts they may have concerning the product, thereafter converting them into regular customers. Use statistics to show customers how others have benefited from the service or product.

Step #4: Visual Content

Visual content has the power to convince potential customers to take action because it engages the mind, is unforgettable, and easy to process. Content can be presented in different visual formats since different people prefer different visual forms. This way you will reach out to more customers, increasing the life of the content.

Below are different types of visual content that are reliable to use:

  • Slides: Information on the product is broken down into easily understandable slides that include a call to action.

  • Infographics are effective because they present information clearly. To enhance effectiveness, limit the data and focus on a single topic.

  • High quality video content is the winning formula in driving the agenda of the company. Videos are most effective in engaging and interacting with the viewer and most likely to convince customers to take action.

Step #5: Guest Blogging

A highly successful content marketing strategy used to create brand awareness, influence the market, and increase visibility on search engines. The main benefits are:

  • They draw the attention of customers seeking similar products.

  • Merging guest posting and on-site strategy will lead to increased SEO, more traffic, and great conversions within a short period of time.

  • Guest posting when extended to the client, builds a relationship with them and makes them more accessible.

Growing your reputation to your audience should not only be limited to sharing your knowledge on larger general sites, but also to smaller niche websites. This helps you reach out to a new audience and to establish yourself as a thought leader, translating into high quality back links.

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