What is Marketing Strategy?

Marketing strategy is the process through which a business uses available resources to carry out activities delivering a message to their potential customers, in order to increase future capacity for sales revenue.

A good marketing strategy will:

  • Utilize limited resources to communicate information effectively to the target audience.

  • Direct the business on the best path to use so they may reach out to potential customers.

  • Will enable the business to achieve results that are measurable.

What it the process?

Identify your business goals.

What do you want to achieve in the long term? The long term objectives of the business should be specific, measurable, practical, relevant, and achievable within the set time. Alongside the overall business goals, define specific short term marketing goals that will help you achieve your business goals. It is vital to have both long term and short term goals. Long term goals enable you to have a final objective that all your short term goals will be aimed towards. Short term goals give you small, easily achieved goals that keep you optimistic, and on track.

Analyze your business

Evaluate your business and what it offers to get a better understanding of your value in the market. Identifying the strengths and weaknesses of your business will help you understand the competitive advantage over your competitors and the areas that need improvement. Your goals should focus on both improving your weaknesses, while simultaneously playing on your strengths. Eventually, with a bit of hard work and determination, your weaknesses have the potential to become strengths.

Identify your target market

It is important to know who your target market is, their size, what they value, and what their needs are. This knowledge will help you deliver a message that will effectively address their needs. A few things to think about when identifying your target market includes: their age, income level, family & relationship status, hobbies, interests, gender, etc.

What is your marketing mix?

Use the right combination of tools to convince your target audience to purchase your products. The Product, Price, Promotion and Place should be competitive and/or unique to attract your target customers and retain them.

Develop the plan

Use your marketing goals to detail the specific activities you will use to communicate effectively with your target audience. You can chose methods that target the general audience (such as advertising) or those that target a specific audience (such as email marketing.) A good combination of free, paid, general, and specific marketing outlets are best.

Execute the plan

Execute the plan, and keep track of the results. Measuring the results will help you know whether your plan is working, where the weaknesses are, and the adjustments that you need to make along your journey to success.

A good marketing strategy is efficient and effective. It should be applicable in the long term, allowing for adjustments to accommodate changes in the market. This saves the company time and money and helps to achieve both long and short-term goals.


Book Tour: Always Mine by AJ Renee!

Series: St. Fleur, Book #2
Genre: Romantic Suspense
Release Date: March 28, 2017

After a few years of easy, small-town living as the St. Fleur librarian, Lindsey finds herself in the middle of a love triangle gone wrong. Gifts begin arriving and in time she realizes her confusing feelings over Derek, the sweet history teacher, and Marc, the man she doesn’t remember, is the least of her troubles. Her complicated love life takes a violent turn when she learns there is a stalker watching her every move.

When Marc visited his best friend’s new home months ago, he didn’t expect to meet the first woman to awaken his desire for more since he was a teen. Too bad she’s already taken. When their shared attraction leads them to the truth, will they finally get the happily ever after they both want?

Or will her current man, his best friend, and her stalker be the nails in the coffin of their attraction?


“Tu casa es mi casa,” he said with his most charming smile as he took in her short, beautiful legs.

Bending forward, she gave him the best view in the house, and he nearly swallowed his tongue. Her head turned enticingly toward him, her dark brown hair falling to the other side as she rolled her eyes at him.

“Um, isn’t the saying supposed to be ‘Mi casa es tu casa’?” She snickered and straightened as she turned away.

Reaching forward before his mind could stop him, Marc gently grabbed her wrist and gave her a tug. She fell into his lap with an “oof,” and she stared at him in panic. Marc pulled her incredibly soft legs over his own, so she sat sideways. With the new position, she placed her hand on his shoulder for purchase.

“Marc?” Her breathy voice shook with confusion and anticipation.

Hearing his name roll off her lips made his blood rush straight to his groin. Her eyes widened and darkened with desire at the change.

“Si, mi cielo?” Marc’s gaze moved down to her lips. Heat flooded his body, his heart took off, and he became mesmerized by the way she pulled in her lower lip and bit down hard. A groan escaped him, and he pulled the tender flesh out of her mouth with his thumb. Marc rubbed the rosy, soft skin.

When Marc leaned forward, Lindsey asked, “What are you doing?”

Examining her face, he noticed the soft blush across her fair skin. Her light brown eyes had flecks of yellow and green, something no one would notice unless they were as close or as focused as he was. The idea of anyone else being this close to her made him crazy. A faint scar an inch long marred the delicate skin under her left eye. Most wouldn’t notice that either, but he’d been there the night she got it. His thumb swiped at it as the memory of her bumping into him as a kid while they played Ghosts in the Graveyard came to mind. Her glasses had slammed into her face, creating a gash that had luckily not required stitches.

Marc’s lips came within a breath of hers. He searched her eyes for any signs of distress and found none. His lips grazed hers at the same time a door closed in the hall.



Series: St. Fleur, Book #1
Genre: Contemporary Romance with some Suspense
Release Date: August 18, 2016

Living in a world full of colors, Sofia Brazier escapes a career gone south as a juvenile probation officer in New Orleans. After moving to the small town of St. Fleur, Sofia opens a photography business in hopes of ridding her life of all the dark auras surrounding the damaged souls she once tried helping. Her comfortable new life is upended when widower, and ex-security-forces-turned-handyman hunk, Noah Tyler enters the local pub.Noah attempts to avoid the voluptuous beauty who has captivated his every thought. That is, until his daughter vandalizes Sofia’s building and effectively seals their fate. After cutting his daughter a break, Sofia begins tearing down the walls he built after his wife’s death.

Just when life finally seems worth living for Noah, Sofia finds herself the victim of a string of crimes. Can he protect Sofia when he failed to protect his own wife?

Author to Widower’s Aura, Always Mine, and Finding love at the falls…. I’m a military wife and mother to three girls seven and under. Prior to these roles I lived in Florida where I attended the University of Central Florida. I received my Masters of Science in Criminal Justice and Bachelors of Science in Psychology. A decade later and I haven’t used either.
Writing a book was never a goal of mine, funny how life works out sometimes. I thought I would work for one of the many agencies that specialize in justice. Instead I decided to focus on a family once we married.
When I’m not shuttling my daughters around, you can find me at my laptop. I hope you enjoy my books as much as I enjoyed writing them.



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Love Divided Release Blitz!




¸.•´¸.•*´¨) ¸.•*¨)…
(¸.•´ (¸.•` RELEASE BLITZ¸.•*´¨) ¸.•*¨)


Title ➜ Love Divided (Fortis Security series #3)
Author ➜ Maddie Wade
#LIVE now ➜


A woman with a secret past!


Lucy Bennett is not what she appears to be. When she overhears a devastating conversation she decides to fight the betrayal head on. To do that Lucy must let her past and present lives collide, face the hurt and guilt she buried years ago, and reveal the real Lucy to the world.


A man with a gift.


Jace Ward, Fortis operative and Ex-SAS soldier, is dealing with his new gift of hearing people’s thoughts. All except the thoughts of the woman he loves! Jace has loved Lucy Bennett since he first laid eyes on her nearly twenty years ago. Her beauty, her love for those around her, and the fact that she is a badass makes her the perfect woman for him.  


Then tragedy strikes unexpectedly, and Lucy is left destroyed by the turn of events. Can Jace reach the woman he can’t live without and bring her home? Can they stop this latest attack by the Divine Watchers before more people they care about die?


Will their love make it?


*This book is NOT a standalone*


Goodreads Link ➜ 

Healing danger, Fortis Security book 1 ➜

Stolen Dreams, Fortis Security book 2 ➜


Author Bio ➜
Maddie Wade is a married mum of three children. She is born and raised in Hereford. Maddie loves to spend time with her family and friends, eating out, going to the cinema and generally just enjoying life. She is an avid reader and is never found without her kindle, or smart phone. Maddie is a huge advocate of all things martial arts and got her black belt at age 14 years. She has also studied Jujitsu and has encouraged her children to do the same.
Healing Danger is her debut novel with the other eight books in the series to follow.


Author Links:
Facebook ➜


Twitter ➜ @mwadeauthor


Instagram ➜ @Mwadeauthor


Amazon ➜


Goodreads ➜


New Studies Show Poor Writing Skills Cost Businesses Billions

For any business to thrive, effective communication is an essential skill required of all employees, more so in writing. However, it is surprising how much businesses invest their time and money in raising their employees to a basic level of competence. A study by the panel of National Commission on Writing showed that well established companies spend almost $3.1 billion on remedial writing training annually, out of which $2.9 billion was spent on existing employees. It may appear that lack of education is the reason for poor writing skills, but this is not the case.

Going by what employers said in a report compiled by the Partnership for 21st-Century Skills, more than a quarter of college graduates demonstrated poor writing skills, which gave the impression that a college degree does not guarantee employees with effective writing skills.

Furthermore, the book “Academically Adrift 2011”, which monitored more than 2,300 students through college, reported that students acknowledged their poor writing skills, and only 50 percent of seniors felt their writing skills had improved in the course of their four year learning.

It is important for businesses to spot weak writers early, especially where their jobs entail communicating via email daily, writing reports, and presenting them at meetings.

Identify Poor Writing Skills & Train Employees

Employers are now giving much importance to writing skills during the employment process, to eliminate weak writers as early as possible. The resume and cover letter is the first area to look at when assessing writing skills. Those who make it past this stage are then requested to do a writing exercise during the interview process, to evaluate their writing skills before an offer is made. This fact is supported by the College Board data, where 50 percent of respondents said they assess writing skills when hiring professional staff, and 80 percent of companies with prospects of employment growth assess writing in the hiring process.

In the case of current employees, training is given to those who have deficient writing skills. This may be expensive initially but in the long run it saves the company losses that may be incurred through poor writing.

A telephone conversation is one way of assessing writing skills. The use of language and grammar, order of words, and response to questions during a telephone conversation can give some insight on their writing ability. This indicates that a good verbal communicator will most likely be able to apply the same skills when writing. Ability to communicate well in speech to a person who cannot see your facial expressions or body language could mean that the same will be applied in writing.

Featured Children’s Series #1: Dear America Series

As a child, the Dear America series was my all-time favorite, even topping my love (and obsession) with Goosebumps. The series is a wonderful way to introduce your children to varying parts of history in a way that they will better understand – because every story is told through the eyes of a young girl, just like them.

Most sources say that the reading level of this series is ages 9 to 14, although I began reading the series at eight, and my daughter at seven. Younger children may still enjoy the series, but may simply need you to read along with them. I would not recommend the series for children under the age of six, however, because it does describe historical events realistically. By this, I mean that issues such as racism, poverty, death, and illness are described in the series, if not in explicit detail.

A few examples of the historical events these books cover include:

  • The Journey on the Mayflower
  • The Revolutionary War
  • The Civil War
  • World War I
  • World War II
  • The Oregon Trail
  • Slavery
  • Native American Children during settlement
  • The Underground Railroad
  • The Alamo
  • The Titanic
  • The Salem Witch Trials

The series was originally released in the 1990’s, and a re-launch took place in the early 2000’s. All total, there are 43 original books, which my daughter and I will be individually reviewing over the next few months. A listing of the original books can be found below, along with links to purchase should you be interested in reading along with us. The goal is for us to read and review one to two books per week. I will be sharing my view as an adult, and my daughter will share hers as someone around the suggested reading level.

The idea behind this little project is to help parents find age-appropriate books for their children that will help to develop a great love of reading. With summer coming up on the horizon, I feel it is the perfect time to launch this project.

The Books:

  1. A Journey to the New World: The Diary of Remember Patience Whipple, Mayflower, 1620
  2. The Winter of Red Snow: The Revolutionary War Diary of Abigail Jane Stewart, Valley Forge, Pennsylvania, 1777
  3. When Will This Cruel War Be Over?: The Civil War Diary of Emma Simpson, Gordonsville, Virginia, 1864
  4. A Picture of Freedom: The Diary of Clotee, a Slave Girl, Belmont Plantation, Virginia 1859
  5. Across the Wide and Lonesome Prairie: The Oregon Trail Diary of Hattie Campbell, 1847
  6. So Far From Home: The Diary of Mary Driscoll, An Irish Mill Girl, Lowell, Massachusetts, 1847
  7. I Thought My Soul Would Rise and Fly: The Diary of Patsy, a Freed Girl, Mars Bluff, South Carolina 1865
  8. West to a Land of Plenty: The Diary of Teresa Angelino Viscardi, New York to Idaho Territory, 1883
  9. Dreams in the Golden Country: The Diary of Zipporah Feldman, a Jewish Immigrant Girl, New York City, 1903
  10. Standing in the Light: The Captive Diary of Catharine Carey Logan, Delaware Valley, Pennsylvania, 1763
  11. Voyage on the Great Titanic: The Diary of Margaret Ann Brady, RMS Titanic, 1912
  12. A Line in the Sand : The Alamo Diary of Lucinda Lawrence : Gonzales, Texas, 1836
  13. My Heart is on the Ground: the Diary of Nannie Little Rose, a Sioux Girl, Carlisle Indian School, Pennsylvania, 1880
  14. The Great Railroad Race: The Diary of Libby West, Utah Territory 1868
  15. A Light in the Storm: The Civil War Diary of Amelia Martin
  16. The Girl Who Chased Away Sorrow: The Diary of Sarah Nita, a Navajo Girl, New Mexico, 1864
  17. A Coal Miner’s Bride: the Diary of Anetka Kaminska
  18. Color Me Dark: The Diary of Nellie Lee Love, the Great Migration North
  19. One Eye Laughing, The Other Eye Weeping: The Diary of Julie Weiss, Vienna, Austria to New York 1938
  20. My Secret War: The World War II Diary of Madeline Beck, Long Island, New York 1941
  21. Valley of the Moon: the Diary of María Rosalia de Milagros
  22. Seeds of Hope: The Gold Rush Diary of Susanna Fairchild, California Territory 1849
  23. Christmas After All: The Great Depression Diary of Minnie Swift, Indianapolis, Indiana 1932
  24. Early Sunday Morning: The Pearl Harbor Diary of Amber Billows, Hawaii 1941
  25. My Face to the Wind: the Diary of Sarah Jane Price, a Prairie Teacher, Broken Bow, Nebraska 1881
  26. Where Have All the Flowers Gone?: the Diary of Molly MacKenzie Flaherty; Boston, Massachusetts, 1968
  27. A Time For Courage: The Suffragette Diary of Kathleen Bowen, Washington, D.C. 1917
  28. Mirror, Mirror on the Wall: The Diary of Bess Brennan, The Perkins School for the Blind, 1932
  29. Survival in the Storm: The Dust Bowl Diary of Grace Edwards, Dalhart, Texas 1935
  30. When Christmas Comes Again: The World War I Diary of Simone Spencer, New York City to the Western Front 1917
  31. Land of the Buffalo Bones: The Diary of Mary Ann Elizabeth Rodgers, An English Girl in Minnesota, New Yeovil, Minnesota 1873
  32. Love Thy Neighbor: the Tory Diary of Prudence Emerson, Green Marsh, Massachusetts, 1774
  33. All the Stars in the Sky: the Santa Fe Trail Diary of Florrie Mack Ryder, 1848
  34. Look to the Hills: The Diary of Lozette Moreau, a French Slave Girl, New York Colony 1763
  35. I Walk in Dread: The Diary of Deliverance Trembly, Witness to the Salem Witch Trials, Massachusetts Bay Colony 1691
  36. Hear My Sorrow: The Diary of Angela Denoto, a Shirtwaist Worker, New York City 1909
  37. The Diary of Piper Davis- The Fences Between Us Seattle Washington, 1941
  38. Like The Willow Tree, The Diary of Lydia Amelia Pierce, Portland, Maine, 1918
  39. A Light in the Storm: The Civil War Diary of Amelia Martin
  40. The Second Diary of Abigail Jane Stewart: Cannons at Dawn: Valley Forge, Pennsylvania, 1779
  41. With the Might of Angels, The Diary of Dawnie Rae Johsnon, Hadley, Virginia, 1954
  42. A City Tossed and Broken: The Diary of Minnie Bonner: San Francisco, California, 1906
  43. Behind The Masks, The Diary of Evangeline Ready, Bodie, California, 1880

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