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5 Rules For A Great Book Cover

The first impression the audience has of your book is determined by your book cover. If your book cover does not appeal to them, they will not buy it regardless of the great content or positive reviews it may have. A great book cover will attract the interest of the reader, and influence them to buy the book. The following 5 rules for a great book cover will guide you on what to consider when designing your book cover.

Rule #1: Engage a design expert

A design expert has the skill and knowledge to give your book cover a professional look that meets the standards of modern publishing. This is necessary to compete in the market. Engage the services of a design expert to save you time, thus allowing you to focus on delivering quality content.

Rule #2: Communicate the subject matter

Familiarize yourself with the content of the book in order to understand its purpose, and unique qualities. You need to bring this out in your cover so the reader can know what to expect. It would be disappointing for a reader to buy a book only to realize the content does not match what the title communicates, as this was what originally attracted them to make their purchase.

Rule #3: Your book cover must be compelling

The impact your book cover has on a reader will influence their decision to purchase. If it attracts the reader’s attention, it will sell faster. A great book cover should connect with the emotions of the reader, by communicating the content’s tone. Once the reader is engaged it is easier for them to decide whether they will purchase, based on whether they are attracted to the tone or not.

Rule #4: Show the genre of the book

Your book cover must represent the genre of the book. It must communicate to readers the nature and scope of the story so readers will know what to expect. When designing a book cover, check the design of other books in the same category to get an idea of what they look like. Then be creative with symbols, images, color, and text to create something that will stand out and represent the genre clearly.

Rule #5: Chose the right typography for your cover

The style, size and positioning of the type should have a flow that is pleasing to the eye. It should be organized in such a way that it is easy for the reader to scan the cover. The type of book should stand out and not be overshadowed by the rest of the design. Avoid having too much information on your cover; less information gives it a more professional look.

Bonus Tips!

  • In addition to the rules listed above, you can use the following bonus tips to help you design the perfect cover for your book:
  • Remember to make the title text readable. This means using a font which appears well on the image, and is in a color that is easy on the eye.
  • Keep your main characters in mind for fiction books. If your character is blonde, don’t use a cover model with black hair. Many readers find this puts them off, and confuses them when they actually begin reading the book.
  • Ask your readers. Whether you get a book designed professionally, or design one entirely on your own, ensure you have two or three options available. A good way to gauge reader enjoyment is to have your audience vote on the covers. This voting can be done via social media, your blog, or your website. Allowing readers to vote on covers also helps them gain a personal investment in the title.
  • Avoid NSFW images – i.e. those that contain extreme nudity or images that may not be suitable for most readers. Even if your book falls in a category such as erotica, these images may be blocked from main book suppliers, and can result in a loss of sales.

Conclusion

The reality is that readers will judge a book by its cover. They will decide whether to buy a book just by scanning the cover in a matter of seconds. Therefore, it is important to have a great book cover besides having great content. Applying these 5 rules for a great book cover will ensure you have a great book cover that increases your chances of making sales.

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7 Free Marketing Strategies

A good marketing strategy minimizes the use of resources to achieve maximum benefits. For a small business with a tight budget, there are different approaches to communicate with potential customers and achieve maximum results at low cost. Whether it is targeting the general audience or a specific one, the choice of strategy will be influenced by the availability of funds – which is sometimes limited. Therefore, having the option of free strategies is an advantage that can help boost your business while keeping your cost at a minimal level. Here are 7 free marketing strategies that can help grow your business.

Strategy #1: Join a Free Networking Forum

When you join a networking forum, your focus will be to form new relationships or strengthen existing ones. This will provide great opportunities to connect with people in your field, where you can share ideas, and discuss subjects of interest. Use this forum to share information about your business, and convert your contacts into potential customers. Through these forums you can also increase your knowledge, which in turn will help transform your business, leading to better quality products or services, and increased sales. Networking forums are free, only requiring your time and effort.

Strategy #2: Email Marketing

Take advantage of networking opportunities to obtain contact information from your potential customers. With their permission, take the time to send out useful information. This can include things such as notifications on new products, events, and newsletters to keep them updated about your developments. However, do this periodically (i.e. don’t spam your email subscribers) to avoid being intrusive. Meanwhile continue to grow your email list to expand your customer base.

Strategy #3: Begin blogging

Blogging is an effective way of reaching out to your target audience, and building lasting relationships with them. By interacting with like-minded people on your blog, you build a community which is a resource for potential customers. Over time, you can share information about your business and encourage them to buy your products or services. This is a long-term strategy that requires dedication and consistency to see results. Guest blogging is also an option that gives you access to another blog’s audience. When you contribute quality blogs you attract the attention of their audience, you may be asked to contribute more. Eventually you will build trust with them and benefit from referral traffic.

Strategy #4: Be active on Social media networks

Use networks such as Facebook, Twitter, or professional networking sites to promote your business. This is a very effective method of marketing because it provides access to a large and diversified potential market, where you can attract attention, or traffic to your website. Create promotional content and post them on your social networks, and encourage people to share with their contacts. Engage your readers by responding to their feedback which will result in building relationships with your customers. Focus on the network where your customers are most active for maximum effect.

Strategy #5: Word-of-mouth marketing

Word of mouth marketing is personal communication to a potential customer about your service or product. It can either be oral, or a written referral by a pleased customer. As the business owner, begin to see every person you meet as a potential customer and during conversation, use the opportunity to tell people about your business. Ensure that you provide good quality products or services, because a happy customer will always tell others about your business.

Strategy #6: Get links to other websites

Take advantage of the relationship you have built with service providers and ask them to link you to their website. This way they become a source for potential customers at no cost at all. The more visible you are on other websites. the higher the chances that they will contact you.

Strategy #7: Provide useful information to your customers

One good way of retaining existing customers is providing useful tips that will help them maximize the benefits of the products or services you are selling. For instance, a company selling hair products can provide tips on choosing the best products for different hair types. Your customers will be grateful for the useful information and it will keep them coming back.

In conclusion, marketing need not be costly. With good time investment you can take advantage of the 7 free marketing strategies listed here to boost your business. These strategies involve connecting with people, sharing information, and (over time) convincing them buy your products or services with no direct cost incurred. They do not guarantee instant results, but with your effort, dedication and patience you will reap the benefits in the long run.

What is Marketing Strategy?

Marketing strategy is the process through which a business uses available resources to carry out activities delivering a message to their potential customers, in order to increase future capacity for sales revenue.

A good marketing strategy will:

  • Utilize limited resources to communicate information effectively to the target audience.

  • Direct the business on the best path to use so they may reach out to potential customers.

  • Will enable the business to achieve results that are measurable.

What it the process?

Identify your business goals.

What do you want to achieve in the long term? The long term objectives of the business should be specific, measurable, practical, relevant, and achievable within the set time. Alongside the overall business goals, define specific short term marketing goals that will help you achieve your business goals. It is vital to have both long term and short term goals. Long term goals enable you to have a final objective that all your short term goals will be aimed towards. Short term goals give you small, easily achieved goals that keep you optimistic, and on track.

Analyze your business

Evaluate your business and what it offers to get a better understanding of your value in the market. Identifying the strengths and weaknesses of your business will help you understand the competitive advantage over your competitors and the areas that need improvement. Your goals should focus on both improving your weaknesses, while simultaneously playing on your strengths. Eventually, with a bit of hard work and determination, your weaknesses have the potential to become strengths.

Identify your target market

It is important to know who your target market is, their size, what they value, and what their needs are. This knowledge will help you deliver a message that will effectively address their needs. A few things to think about when identifying your target market includes: their age, income level, family & relationship status, hobbies, interests, gender, etc.

What is your marketing mix?

Use the right combination of tools to convince your target audience to purchase your products. The Product, Price, Promotion and Place should be competitive and/or unique to attract your target customers and retain them.

Develop the plan

Use your marketing goals to detail the specific activities you will use to communicate effectively with your target audience. You can chose methods that target the general audience (such as advertising) or those that target a specific audience (such as email marketing.) A good combination of free, paid, general, and specific marketing outlets are best.

Execute the plan

Execute the plan, and keep track of the results. Measuring the results will help you know whether your plan is working, where the weaknesses are, and the adjustments that you need to make along your journey to success.

A good marketing strategy is efficient and effective. It should be applicable in the long term, allowing for adjustments to accommodate changes in the market. This saves the company time and money and helps to achieve both long and short-term goals.

5 Blogging Mistakes To Avoid

Blogging involves sharing useful information with an audience on the web, with the aim of connecting with like-minded people and building relationships. It is a significant tool in today’s world – used to transform our thoughts, attract potential customers, and provide learning and networking opportunities. To be successful, a blogger must avoid the following 5 mistakes:

Blogging Mistake #1: Not knowing your audience

A successful blogger shares information that is useful to the client, either by providing solutions to their problems, or answering questions they have been asking about certain topics. You cannot do this effectively if you do not know your target audience, and what topics they are interested in. Once you have identified the topics they need covered, you need to know what has not been said about those topics. This will guide you in producing the right content which they will find useful and unique. Visiting and interacting with your competitor’s site will help you understand what readers expect from your blog.

Blogging Mistake #2: Poor Quality writing

Poor quality writing leads to readers having an unprofessional view of the writer. You run the risk of losing your regular readers, and turning off potential readers. To keep them interested write in clear, short sentences, and avoid using unnecessary words. Review the content to ensure the flow is orderly, and makes sense. Use of subheadings breaks down your content, thus making it easy to scan, and gives a clear picture of what the article is about.

Format your post, correct spelling and grammatical errors. You have the option of using the services of an editor or the many free editing tools available online.

Blogging Mistake #3: Not posting regularly

One of the mistakes bloggers make is failing to update their content regularly. Updating content consistently is key to successful long-term blogging. It takes time and effort to get attention, and build a relationship with readers. If they come back to find the same content posted weeks ago, they lose interest, which means your time and effort will go to waste.

Blogging Mistake #4: Not interacting with your readers

Engaging with your readers helps you learn more about them, and what they expect. Reading and responding to their comments builds loyalty because your acknowledgment shows you value their opinion. This keeps them coming back. This interaction gives you insight on whether your readers relate to your content, as well as what topics they expect to see covered in the future.

Blogging Mistake #5: Not showing your personality

Showing your personality in your blogging makes you friendlier, which helps readers to identify with and trust you. When you write in your own voice, you attract the interest of your readers, and they enjoy reading your posts. A conversational tone encourages interaction, and makes them more willing to form a relationship with you.

Conclusion

For your blog to be successful, it is important to provide information that is useful, and unique to your audience. This can only be achieved by knowing who your audience is, what they want, and interacting with them on a personal level. Do not forget to pay attention to good grammar, and easy to read content that gives a clear message.

Is Facebook Still A Viable Marketing Option For Authors?

The introduction of a new algorithm that took an aim at the third party apps that post for users sent a shiver down the spines of many marketers, as well as authors. Many authors claimed these changes made Facebook irrelevant in their marketing efforts. But we have to ask ourselves, what still makes Facebook a worthwhile marketing option for authors?

Grow your email list

The provision to use lead gen ads to target other writing sites, bloggers, writing magazines, and other authors makes Facebook worthwhile. You are able to only target the appropriate audience with your ads, which is amazing.

Sell books directly

The “clicks to website” ad entrenched by Facebook is an awesome avenue for you to sell your books. You can link the “clicks to a website” ad to your own website, blog or sales page. You can also invite your email subscribers to be part of your Facebook fan base by sharing with them awesome content that would prompt their participation.

To achieve this you simply:

Upload email list into Facebook, and create an audience from that list through engagement, which you can target with your ads.

You can create a list similar to your email list for your Facebook page which you can then advertise to

Do general advertisement to a market segment.

Promote likes on your author page

Take advantage of the Audience Insights, a reporting function that allows you to interact with your audience based on their collective profiles. There are high chances that people who like your posts may end up signing to your email list on your blog or website. You can also easily capture your fan base and simply target them during advertising.

Tips on How You Can Best Utilize Facebook

  • Post high quality content
  • Include pictures and videos
  • Share your content with relevant audience
  • Consider using trending brand hash tags
  • Make use of Promoted Stories Feature
  • Host Flash Giveaways to Prompt Interaction & Sharing
  • Be Personable Yet Professional

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