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7 Quick Marketing Tips For Authors & Bloggers

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Think your marketing could use some revamping? Or that there is something you’re missing in your marketing strategy? Check out these quick tips to get you started on the right path!

#1: Send A Weekly Email

If you don’t already have a weekly email you send out, you should start crafting one now. A weekly email keeps your fans up to date with what you’re doing, what’s going on with your blog, and can feature pieces you’ve written for additional exposure. The awesome thing about this is that emails tend to be more personal than other forms of marketing. It keeps you at the front of your follower’s minds, creates a stronger relationship between you and your audience, and also offers a steady form of interaction.

#2: Offer Free Books & Ask For Reviews

As an independent author, it can be hard to get people to read your books. They aren’t sure what they’ll be getting, so they’re much more hesitant than if it were a well-known author. You can remedy this by offering out a few copies of your book for free. It doesn’t have to be a lot, but giving them away on your social media or blog once every month or every other month is sufficient. Ask those that receive free copies to leave reviews on major sites once they’re done reading. The more reviews an indie book has, the more likely it is that people (unaware of who you are) will purchase it.

#3: Use Giveaways

Run flash or Rafflecopter giveaways that reward people for sharing you, your works, and the giveaway itself forward. This helps in two ways. First, it shows people that you care, because you’re willing to reward them for helping you. Second, it brings in new people who may not have previously been aware of you and your works. This helps to broaden your primary audience, which could result in additional book sales, likes, follows, and fans.

#4: Content Marketing, Part One

Content marketing is one of the primary forms used to bring people to your blog. These people are then introduced to your work, which may or may not result in them becoming a new fan of it. You have to do your content marketing in the correct way for it to pay off, however. Ensure your message and tone are fairly consistent, although there is a lot more leeway on this than if you were a company instead of an individual. It’s also a good idea to break your content up into easy digestible bites of information. Each paragraph should, ideally, be no longer than five sentences. Making use of images is also a good practice, as content with images has been proven to be read in it’s entirety much more often.

#5: Content Marketing, Part Two

Speaking of content marketing, you should remember to write with your audience in mind. What do they want to hear? What will they relate to? Ensure there are no typos or grammatical errors in your content as well, as too many of these mistakes can seem highly unprofessional.

#6: Use Business Cards

Carry a few business cards with you at all times, and hand them out when the opportunity arises. If you don’t already have business cards made, you can create 250 for free at Vista Print. Business cards can help to begin a word of mouth campaign, which is truly invaluable. Think about it like this: are you more likely to try something a friend or stranger told you about?

#7: Keep Social Media Active

If you want social media marketing to pay off, it is absolutely vital that you keep all of your accounts active. It’s better to have less active accounts than a whole bunch of accounts that you never post on. If you don’t keep social media accounts active,  you’ll fade from your follower’s minds. This makes inactive accounts literally worthless. Active accounts, on the other hand, keeps you at the front of follower’s minds.

Making use of these seven incredibly simple marketing tips can help you give your efforts that little extra boost. If you’d like to read more about marketing for authors and bloggers, be sure to check out our post, 6 Simple Things You Must Do On Social Media.

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2 Comments (+add yours?)

  1. Trackback: 5 Games You Can Play On Your Facebook Author Page | Pen Possessed
  2. Trackback: 3 Forms of Free Advertisement For Authors & Bloggers | Pen Possessed

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